A Bully Wants To Steal Our Domain Name

One of our valuable 3-Letter domain names is BHW.com.au.

As a domain investor of long-standing, we have this “parked” with a properly configured landing page (see below). We also have a link to our aftermarket site where the domain is listed for sale. The sales page has the following approved disclaimer:

“bhw” is the name of the domain registrant’s service that provides links to advertisements for services, goods, events or activities that may be of interest to you, based on the search term “bhw”.

Along comes the bully

Last Thursday, I received this email from the Chief Information Office of a company that has BHW net au. He obviously has a priority application in for the .au – as do we.

Could you please withdraw your application for the bhw.au and hand over bhw.com.au as you’re not eligible to own these under the AU eligibility rules governing domain names in Australia.

I replied politely:

Hi xxxxxxx

I decline.

You are welcome to approach me commercially with an offer if you are so inclined.

If not, you can make a complaint to auDA. Given my understanding of the rules and policies (over many years), I don’t believe you will be successful.

Just fyi, on my blog, I write about similar disputes and their lack of success. Here is the latest article: https://profit.com.au//justice-prevails-portstephensaccommodation-com-au/


His response confirmed his bully-boy approach:

It has no value to anyone else in Australia than us and we won’t be paying any $$ other than the annual renewal to the registrar. As you’re not entitled to own it, I’ll get this resolved through my contacts in the AUDA.

Note that your blog is rightfully blocked by my antivirus as a disreputable link.


  • Somebody needs to give this CIO a copy of “How to Win Friends and Influence People”.
  • You catch more flies with honey than you do with vinegar.
  • I love how he says that he will get this resolved through his contacts at auDA!

Good luck with that – domain investment is a legitimate activity approved by auDA.

P.S. If you feel like commenting, you can do so on LinkedIn.