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Sunday.au Acquired by South Australian Church

Posted on by Ned
19
Nov

Another happy end-user sale at Profit.com.au

We’ve recently completed an end-user transaction that we’re happy to share with you. The premium one-word .au domain, Sunday.au, has found a new home with the LifeHouse Church in Murray Bridge, South Australia.

Decision-making was easy given that the domain Sunday.com.au was firmly in the hands of Channel Nine. Even if it were for sale, the com.au would have been worth at least 5 to 6 figures.

“When an opportunity doesn’t knock, you have to build a door.”

And that’s precisely what the Church did. They opted for Sunday.au, ingeniously bypassing their almost zero chance of acquiring the com.au.

So why is this worth discussing? Here’s a quick rundown:

  • The Church now has a unique and easily identifiable domain: Sunday.au.
  • This new acquisition allows them to brand their identity on the web uniquely.
  • More importantly, it highlights a creative solution to a recurring issue: the unavailability of desired .com.au domains.

The Moral of this story

It can be disheartening if you’ve thought of the perfect .com.au domain name, only to find it unattainable due to pre-existing use – or an asking price that is way outside your budget. But there is an alternative.

The significance of investing in a premium .au domain is highlighted by the fact that in this instance, the alternative option, Sunday.com.au, was already owned by Channel Nine. This demonstrates the exclusivity and limited availability of premium domains.

By securing Sunday.au, the South Australian Church not only avoids potential confusion with a different entity but also gains a unique and valuable online identity. This can help them stand out in the digital landscape and attract more visitors to their website.

Are you looking for a domain name?

Please check out the thousands of Aussie domains that we have available at Profit.com.au – Australia’s domain name aftermarket.

Every domain is priced, and we can also offer payment plans if cash flow is an issue.

If you can’t find anything you are specifically looking for, then please let us know. We may be able to help.

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