You Can’t Make a Profit if You Lose Your Domains!

Every day in Australia there are generally over 1000 domain names that get “dropped”. That means the domains were not renewed for whatever reason and are purged from the system.

Many of these domains deserve to be dropped and are not purchased by others.

However, there are some that should have definitely been renewed by the registrant.

By not renewing these, they are allowing somebody else to acquire a valuable cyber asset – and effectively put good money “down the gurgler”.

Ouch!

A couple of days ago I noticed two valuable domains (that I had previously sold for many thousands of dollars each) were for some reason allowed to expire.

They were sold at auction for a fraction of their value.

How to avoid this problem

Registrars will send regular renewal notices at 90, 60, 30 and 7 days to let you know that your domain or domains are due for renewal. They will even send you a notice when your domain actually expires – and you then still have around 30 days grace to renew.

In my long experience, it is an extremely rare occasion when a registrar stuffs up!

That said, registrants are ultimately responsible for keeping track of their own domain names.

Some tips:

• Make sure your email address is up to date at your registrar – this is where your renewal notices will be sent to. Check the official WhoIs record.
• If you only have a few domains – or even just one – then diarise the renewal date.
• Should you have a portfolio, then keep a spreadsheet of renewal dates. Refer to this often – and also diarise if you need to.
• If you have any issues, contact your registrar by email.

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