One of our sales on Profit this week was the 3 Letter domain name CHS.au.
This was acquired by a South Australian company that
currently uses had been using the website address of commercialandhospitality.com.au – and they brand themselves as CHS – Commercial & Hospitality Services.
For unknown reasons, the registrants of CHS.com.au, CHS.net.au and CHS.org.au did not apply for priority rights.
And thus, other opportunities were created
- CHS had placed a back-order with their registrar, but were unsuccessful.
- As a big investor in 3L domains, we successfully bid on many of these at the Drop goldrush auction – including CHS.au. We also acquired some through back-orders at Synergy Wholesale.
- A few days ago I got a call from Tom at CHS, and we did a deal. To say the least, they are over the moon!
It is unlikely that CHS would have been able to acquire the premium CHS.com.au unless they were prepared to pay a substantial 5 figure. 3L domains are seen as valuable cyber property.
But thanks to .au, they now have a premium short web address at a fraction of the cost. And can you imagine how easy email will be from now on!
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